Entries by Mike Hind

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Implementation – the key to unlocking the power of a strong retention strategy – Key2Key case study

Before becoming Global Sales Director for Chrysalis Loyalty, Steve Fitzgerald was a customer of the Key2Key customer retention tool. His experience of implementing Key2Key for a major automotive brand revealed that even the most powerful system cannot be simply ‘plugged in’ and expected to deliver instantly optimal results. Instead there are real life variables which […]

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Confusion over GDPR is still rife in motor retail direct marketing

NEW REGULATIONS governing the use of customer data for marketing are still widely misunderstood across the automotive retail and finance sector, even since GDPR came into force. That’s the view of customer retention specialists Chrysalis Loyalty, who say confusion is still evident from their conversations about customer renewal and retention marketing across the industry. The […]

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Chrysalis Loyalty expansion continues with two new key appointments

EXPANSION continues at international finance retention specialists Chrysalis Loyalty, with two key appointments in sales and customer training. Stephanie Falconer joins the business as UK Account Director and Lyn Howdon has been appointed to head Chrysalis’s Global Academy. They are the latest in a series of major appointments this year signalling the company’s ambition to […]

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Chrysalis Loyalty steps up integration with best-of-breed 3rd party systems through its open API

A DRIVE to integrate more 3rd party systems with the open API of Chrysalis Loyalty’s Key2Key customer retention system has been announced. Chrysalis says the move will enable its dealer and captive finance customers to dramatically boost the quality and impact of their customer loyalty programmes. The Key2Key API has always been ‘open’ for integration […]

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Dealers should focus on higher renewal rates – not pursue a ‘race to the bottom’ on monthly payments

Dealers should focus on higher renewal rates – not pursue a ‘race to the bottom’ on monthly payments, says Chrysalis DEALER ‘ADDICTION’ to the lowest possible monthly PCP payments is unsustainable for motor retailers and their brands in the long term. Instead they should be focusing harder on boosting sustainable business by shortening the change […]