Established in 2004 we have grown to become the leading global provider of loyalty solutions for manufacturers, finance companies and retailers in the automotive industry.

Headquartered in the UK with regional offices in USA, Canada and Australia we currently serve 9 brands and over 2,500 retailers in 12 countries around the world.

In 2017 we completed a multi-million pound investment in our platform to support our growth and the emerging needs of our clients.

Our vision is to help clients achieve sustainable and profitable customer retention enabling them to sell more cars, more often. We never stand still and our senior management team are constantly looking to innovate and improve.

Throughout our growth we have remained committed to doing our part to make the automotive industry better for everyone, and have held true to the values the company was founded on.


We are unafraid to do things differently, and never give up on opportunities to deliver
positive change for our customers.


We want to continue delivering growth for ourselves and our customers, and look for opportunities to do so wherever they are in the world.


We are kind and honest with one another, donating resources and money to people who need it through our community outreach programme, Chrysalis in the Community, and various other partner charities.


We passionately believe in providing customers with the best possible financial solution when purchasing a vehicle, offering the lowest cost of ownership whilst providing the benefits of a new or used vehicle.

Our vision and values are passionately held by our Founder and CEO, Jolyon Barker and remain an integral part of our approach to doing business.