After successfully launching with a prestige OEM in November 2015, Chrysalis Loyalty is on target to gain a greater presence in the North American market and will be debuting Key2Key at NADA in Las Vegas, April 1-3, 2016.
Key2Key is currently used by OEMs, financiers and dealers, to sell more cars and better manage vehicle inventory. The application is compatible with leading DMS systems and leverages data-mining technology to generate hot leads from an existing client database.
Key2Key identifies clients who are in a position to trade out of their current vehicle into a newer one for a similar payment and term, be it a passenger car or commercial vehicle. The result is reduced customer trade cycles, a higher conversion rate and higher gross profits.